In recent years, as membership bases continue to expand, the number of outstanding payment collection calls has risen sharply across the e-commerce and subscription industries. At the same time, the emotional burden unique to reminder calls has become a major source of stress for staff. Under these circumstances, Oisix ra daichi has achieved a fundamental transformation of its operations by introducing HelloX. By having AI handle approximately 5,000 reminder calls and related data entry tasks each month, the company has been able to reliably execute collection efforts totaling nearly ¥100 million, while significantly reducing the psychological strain on staff and shifting the nature of the work toward higher-value activities.
Challenges Before Implementation
With approximately 500,000 members, Oisix ra daichi saw the volume of overdue payment reminders increase in direct proportion to its growing customer base, requiring nearly 5,000 outbound calls every month. The key challenges were centered around three areas: physical limitations, emotional burden, and the growing workload of administrative tasks.
Physical Limitations
- With around 5,000 calls required each month, it became increasingly difficult to complete all outreach by the deadline, raising the risk of uncollected payments.
- The pressure of recovering nearly ¥100 million while being unable to finish calls in time created significant stress on frontline teams.
- As membership continued to grow, call volume was expected to rise further, making it clear that staffing alone could not scale to meet demand.
Emotional Burden
- Reminder calls are not generally welcomed by customers, and reactions could sometimes be strong or escalate into complaints.
- Operator stress was reaching its limit, prompting growing internal voices asking whether this work could be automated.
- There was also a recognition that resources should instead be allocated to initiatives that directly contribute to revenue growth.
Expansion of Administrative Work
- After each call, staff spent several hours daily entering results such as “payment expected on XX date” or “no answer” into internal systems.
- Because call durations varied widely and could become lengthy, after-call work (ACW) increasingly weighed down the overall workflow.
What HelloX Can Automate
Automated Outbound Calls
HelloX interprets call lists generated in the CRM system and automatically determines which customer to call, when to call, and what message to deliver, executing outbound calls autonomously.
Inbound Call Handling
HelloX also responds to customer return calls, operating 24/7/365 to ensure no opportunity for contact is missed, regardless of customer availability.
ACW (After-Call Administrative Processing)
- Automatic record saving : HelloX automatically logs conversation outcomes—such as promised payment dates or cases of absence—into the existing CRM system.
- Automated preparation for the next day : Based on call results, HelloX generates the following day’s call list automatically, eliminating missed follow-ups entirely.
Results Achieved Through HelloX
Resolving Challenge 1: Physical Limits
Achieving Full Call Coverage While Maintaining Collection Rates HelloX enables simultaneous outbound calls, making it possible to handle the massive volume of 5,000 calls per month. This established a system where even customers previously unreachable could now be notified—often multiple times—helping maintain collection rates. With natural conversational pacing comparable to human operators, HelloX can respond instantly to customer statements such as “I will prepare payment on the XXth,” smoothly confirming payment dates. As a result, all cases are now addressed before deadlines, successfully reducing the risk of uncollected payments.
Resolving Challenge 2: Emotional Burden
Protecting Staff and Shifting Toward Creative Work The introduction of AI agents was not merely about efficiency—it was also a measure to protect staff from psychological stress. By taking over the emotionally taxing reminder process, HelloX enabled staff to focus on higher-priority initiatives such as revenue growth strategies and customer satisfaction improvements.
Resolving Challenge 3: Administrative Overload
Reducing Workload Through ACW Automation With call outcomes automatically stored in existing systems, several hours of daily manual input work became completely unnecessary. In addition, automated preparation of the next day’s workflow eliminated missed follow-ups and improved the overall overdue collection process. The solution was also highly valued for being implementable without major changes to existing CRM systems or operational flows, supported by flexible development and close collaboration.
Comment from Oisix ra daichi Representative
“The biggest reason we decided to implement HelloX was that our previous approach simply could not keep up with the high call volume. HelloX solved this challenge. With the implementation, we were not only able to reduce labor costs, but also contact every unpaid customer in a short period of time and deliver consistent messaging without omissions. Because it has also eased the emotional burden of this stressful work, we are now expanding HelloX to other call operations as well. Going forward, we aim to further build an environment where staff can concentrate on more creative, core responsibilities.”
Comment from Yuki Hariguchi, CEO of Hello Inc.
“We are truly honored that the implementation of HelloX has contributed to the full automation of Oisix ra daichi’s overdue payment reminder operations, while also alleviating the psychological burden on their staff. By allowing AI to take on work that no one wants to do, humans can devote themselves to creative tasks that only people can perform—this is exactly the ideal form of ‘co-creation between AI and humans’ that we strive for. Moving forward, we will continue to go beyond simple operational efficiency and serve as an ‘AI business partner’ that expands human potential and supports sustainable corporate growth.”
