About
(Mission)
Unbound by societal norms andcommon sense, we believe in our ownunique ideas, and strive to createwhat has yet to exist in the world.
(Culture)
- Play WorkWork is play. Unleash your curiosity and spark your creativity through play.
- Savor FrictionFriction shapes teams and ideas. Fearlessly engage in passionate debates without compromise.
- Beyond OrdinaryOrdinary is dull. Dare to take risks and chase goals no one has ever conquered before.
(Values)
What Hello believes in and how we aspire to be. These are the five core values that form our foundation.
Trust Compounds
Compounding TrustWe believe that building a company with trusted colleagues over time creates the strongest organization. Those entrusted with opportunities grow and welcome new trusted members. This cycle continually strengthens the organization from within.
AI- Native
Design with AI at the CoreBy placing AI at the foundation and designing products from there, we maximize its potential. Rather than adding AI to existing methods, we build products, operations, and organizations from scratch with AI as a given.
Freedom & Responsibility
Freedom and ResponsibilityWe eliminate rules that hinder creativity and entrust each individual with significant autonomy. Being able to decide your own work leads to greater impact. This freedom is inseparable from responsibility, and those who can identify challenges and act on their own thrive.
Dream Team
The Best Work with the Best PeopleOur members are capable of achieving results individually. Yet we choose to be a team because we know we can reach places impossible alone. We welcome colleagues valuing not just credentials, but trust and passion.
Outwork Everyone
Overwhelmingly CommittedWe compete in arenas where the world's finest talents vie at high density. That's why we cherish the focus and passion that naturally arise from a genuine desire to succeed. We aspire to be a team where both talent and passion are present.
(Principles)
These are the principles that guide every individual at Hello in their daily decision-making.
Insanely Great
Exceptionally AmazingWe don't aim for 'good' — we aim for 'insanely great.' From products to operations, we craft every detail without compromise.
Master the Basic
Excel at FundamentalsIn an era where the future is hard to read and advantages are difficult to build, maintaining high standards in the basics and relentlessly executing them is our source of competitiveness.
Think Deep, Move Fast
Think Deeply, Act QuicklyDeep thinking and fast action are compatible. We value thoroughly researching, understanding structures, and then executing at maximum speed.
One Shot
Hit the Center PinLike a bowling center pin, focusing on the single most impactful point sets everything else in motion. Don't spread too thin — concentrate your energy on the essential.
Try AI First
Start with AIYou don't need specialized knowledge to master AI. Start by trying with curiosity. We believe in the great efficiencies that lie ahead.
Rebuild with AI
Reconstruct Work with AIRather than adding AI to existing work, we redesign work itself with AI as a given. AI comes first, then we focus on what humans should handle — that order matters.
Default to Open
Always Keep Information OpenBy keeping information always open, we enhance the quality and speed of each individual's decision-making. Transparency creates an organization where everyone can grasp challenges and act autonomously.
Speak Honestly, Listen Deeply
Be HonestShare both strengths and areas for improvement frankly, and listen deeply. The accumulation of honest feedback moves the team forward.
Put the Team First
SelflessnessWe prioritize what's best for the entire company, not individual or team convenience. We humbly accept better ideas and support each other's success.
Track What Drives Results
Chase the Right Leading IndicatorsMost outcomes are lagging indicators — by the time you see them, it's too late. We break goals into KPIs and identify and pursue the leading indicators that directly drive results.
Face the Numbers
Don't Run from NumbersThe starting point for improvement is accurate understanding of the current state — meaning data. Facing numbers isn't the role of a specific someone; each person takes action themselves.
Embrace Risk, Not Sloppiness
Be Tolerant of Failure, Intolerant of IncompetenceWe welcome failures that come from taking risks. However, lack of preparation and low standards are different. We always assume giving our best.
Disagree and Commit
Debate, Then CommitWe discuss frankly until we're satisfied. And once a decision is made, we commit fully even if it differs from our own opinion.
Context not Control
Share Context, Not InstructionsManagement's role is not to control, but to share the context needed for good judgment. We aim for an organization where each person can act autonomously with high judgment.
Be a Player
No Commentators NeededWe don't need critics. Regardless of role, we value everyone being a player who takes action themselves.
Everyone Sells, Everyone Hires
Everyone Sells, Everyone RecruitsSales and hiring aren't just for specific departments. Each person shares the company's appeal and expands encounters and colleagues with their own hands.
Build for Scale
SystematizeInitial success can be personal. What matters is turning it into reproducible systems and becoming stronger as an organization.
Stay Sharp
Condition is Part of AbilityThe summit we aim for is high, and the road is long. That's why we value being able to perform stably over the long term and consider condition management as part of one's ability.
(Careers)
